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Top related persons:
Ingka - 1 Billy bookcase - 1 Billie - 1 IKEA's Billy bookcase - 1 We're - 1 Ulrika Biesert - 1 Biesert - 1 Wayfair - 1
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Europe Canada Swedish United States Australia United Arab Emirates Ingka headcount
Top related orgs:
Ikea - 1 Inkga Group - 1 CNBC - 1 IKEA - 1 United Arab - 1 Ingka Group - 1 Ingka - 1 Gowling - 1

Search resuls for: "Billy bookcase"


2 mentions found


☆ Ikea is cutting prices as inflation eases — and more could be on the way
  + stars: | 2024-03-12 | by ( Ernestine Siu | In Ernestinesiu | ) www.cnbc.com   time to read: +1 min
Swedish home and furniture company Ikea has been cutting prices across a number of countries as global inflation eased, as it boosts its investments in price reductions. The company is further expanding its price cuts in 2024 across all of its markets globally, aiming to dial back price increases that were introduced in 2022. The price cuts, which started in Europe in September, have led to an increase in customers, as well as an increase in items sold by the retailer, according to Öncü. Between September and November, Ingka has invested more than 1 billion euros ($1.1 billion) in price cuts across markets it operates in, according to Reuters. In Canada, the price of its popular Billy bookcase has fallen by 20% since the company invested 55 million euros to trim prices for over 1,500 products, Ingka said in January.
Persons: Ingka, Billy bookcase Organizations: Ikea, Inkga Group, CNBC, Reuters Locations: Europe, Canada
☆ IKEA bets on remote interior design as AI changes sales strategy
  + stars: | 2023-06-13 | by ( Helen Reid | ) www.reuters.com   time to read: +3 min
LONDON, June 13 (Reuters) - IKEA is training call centre workers to become interior design advisers as the Swedish furniture giant aims to offer more home improvement services and hand run-of-the-mill customer queries to an artificial intelligence bot called Billie. In April, IKEA expanded its interior design services to the UK and United States, after previous launches in parts of Europe, Australia, the United Arab Emirates and elsewhere. In the UK, customers pay 25 pounds ($31.44) for a 45-60 minute interior design advice video call and suggested product list, and can pay 125 pounds for three workspace design consultations, a floorplan and 3D visuals. Sales by phone or video of products and services through Ingka's remote interior design channel accounted for 1.3 billion euros ($1.40 billion) of revenue in Ingka's 2022 financial year - 3.3% of the total. These virtual services require significant investment, she said, to ensure items' colours, textures and sizes are accurately reflected and to minimise returns.
Persons: Billie, IKEA's Billy bookcase, We're, Ulrika Biesert, Biesert, Wayfair, It's, Jocelyn Paulley, Helen Reid, Susan Fenton Organizations: IKEA, United Arab, Ingka Group, Reuters, Ingka, Gowling, Thomson Locations: Swedish, United States, Europe, Australia, United Arab Emirates, Ingka, headcount, London
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